Now is a great time to get involved in the signage industry by opening your own franchise with Signarama. When you franchise with us, you’ll help provide the full range of sign and graphic solutions, from vinyl banners to digital signs to building signs and vehicle wraps that the businesses in your community need. Here are a few insider tips about this growing industry and why now is a great time to invest.
The Power of B2B
A B2B (“business to business”) business model like Signarama’s works on multiple levels. Your customers will be made up of the businesses in your community, and as a banner franchise your services are in-demand. Businesses need signs in order to advertise sales, grab attention, direct traffic, and more. Since your services will regularly be in-demand, your business arguably won’t be as susceptible to ebbs and flows in the economy as non-B2B businesses. Furthermore, B2B helps our franchisees to network. Many local businesses are members of chambers of commerce or other organisations. Developing strong relationships with the businesses you serve can lead to additional work from their trusted associates.
Digital Signs are Taking Over Australia
The signage industry is booming in Australia and abroad. The digital signage sector is growing in particular, and is estimated to be worth $133 million by 2020. Electronics News attributes this growth to an increased demand for digital signage in the retail, corporate, and public sectors in Australia. Across the board, organisations understand the value of eye-catching digital signage and are revamping their existing signage to these eye-catching digital displays. One of the benefits of franchising with Signarama is our focus on emerging technology. You can count on us to keep you up-to-date on the latest and greatest in sign-making technology
Products in High Demand
For hundreds of years, businesses and organisations of all kinds have relied on signs in order to attract customers and to spread the word about their services. New stores and businesses are opening all the time, and they’ll need signs in order to introduce themselves to their communities. Well-established businesses rely on signs in order to communicate with their customers, and periodically need to update their existing signage. The consistent need for our products is one reason why we believe the sign-making industry will keep going strong.
These are just a few of the reasons that the signage industry is a great place to invest. When you invest in a signage franchise with Signarama, you’ll be able to enjoy all of the wisdom we’ve accrued over years of experience and growth. Reach out to us today to learn more!