The Evolution of Signage and the Role Signs and Banners Play in Advertising

The sign industry is a $50 billion market, and for good reason: signs work. Not only do they act as guideposts that lead people to a business and help attract the attention of new customers, but they also raise awareness of a brand and convey its standards to the community at large.

sign industry

The Evolution of Signage

A sign’s primary function is to identify a business so that consumers are able to locate it. Beyond that, signage is used to trigger a consumer’s impulse to make a purchase, which in turn allows a business to thrive. Flourishing businesses play a vital role in local economies and contribute to a stable tax base.

While their main purpose may be to increase sales and revenue, signs and banners can also be used to enliven downtown commercial areas, encouraging people to give patronage to local businesses and gather at attractive dining and drinking locations. Through the creative use of color, light, and other visually interesting elements, signs make a consumer’s experience that much more enjoyable.

As long as there have been businesses, there’s been a need for signs. From those swaying wooden plaques during Revolutionary times to the Burma-Shave billboards of the 1920s, brands have relied on signage visibility to stay in business. A perfect example of this are the businesses that rely on highway or major thoroughfare traffic: fast-food restaurants, hotels and motels, and other consumer-oriented services.

The Importance of Signs & Banners in Advertising

Today, banner advertising tends to be understood as it applies to the Internet. But physical signs and banners have been used for centuries to promote events, restaurants, services, and stores, and there’s no minimizing just how important they are for:

  • Increasing customer traffic. Placed outside shops and businesses, signs and banners made from a variety of materials encourage potential customers walking or driving by to stop, take a look, and come inside. When placed at community events, they are powerful marketing tools for creating brand awareness and driving new traffic.
  • Selling specific products. Banners and signs in storefronts are ideal for promoting a specific product. Just as online inbound marketing offers customers a solution to a need or problem, physical signs can serve the same purpose.
  • Attracting attention. If you ever wondered if those signs being held, twirled, and moved in all directions by employees really work, yes they do — we all look! Signage used in high-traffic locations can lead overflow traffic from a competitor’s business to the one using that sign.
  • Announcing specials, sales, and discounts. Most businesses use promotions to increase revenue. They also know that in order for those signs and banners to be effective, they need to change frequently. Otherwise, customers tend to be skeptical that a special is really that special at all.
  • Enticing potential customers to websites. When brands add their website URL, social media sites, or QR codes to physical signs, they increase their chances of being discovered online.

The Role of Sign Companies

There are approximately 30,000 sign companies in the U.S. today, a figure that goes to prove just how much importance businesses place on their signage. The sign industry provides a valuable service to a diverse customer base.

From small businesses to major contractors, the sign industry offers brands a variety of unique and interesting products, such as vehicle wraps, which help them attract new customers and improve their bottom line.

If you’d like to learn more about how you can take advantage of our incredible business model and get involved in the fun and supportive signage community by taking advantage of our sign franchise opportunity, contact us today.

Climbing to the Top with a Printing Franchise: The Road to Triumph is Paved with Turnkey Investments

It’s no secret that the day-to-day grind gets old. We’re all tired of feeling uninspired, unappreciated and let’s be honest, overworked and underpaid. What other options do we have, though?

Have you dedicated years of your life working your way to the top in your chosen career path only to feel dissatisfied? You’re not alone.

It’s time to stop dreaming of the day when you become your own boss and actually do it. A turnkey investment is one of the easiest ways to get out of the daily grind and start doing something you’re actually passionate about that will also earn you the salary you’ve always dreamed of.

printing franchise

A Printing Franchise = Your Turnkey Investment

So what does a turnkey investment look like? A printing franchise. With a printing franchise, not only will you have the freedom of working for yourself, but you’ll also have a business with a proven track record and resources readily available to start off on the right foot.

In short? Owning a printing franchise will open a world of opportunities to you with a low amount of risk.

People are often unsure if a franchise is right for them. Everyone has different interests, and perhaps you’re not convinced printing is the business for you. When you open a printing franchise with Signarama, you’re doing a lot more than just printing signs.

You’re working in a creative industry, helping to bring other businesses to life. The bonus is, when you work with a franchise organization, you don’t have to worry if you have the right skillset. We will train you to be as thriving as possible in all aspects of the business, including design, printing, and sales.

Remember, it’s not only in your best interest that you’re confident and create a flourishing printing franchise, but it’s in our best interest as well.

The Freedom that You Want with a Proven Business Model You Can Trust

Owning a franchise gives you the freedom you’ve been waiting a lifetime for with a proven business model that can help you achieve the financial profits you’ve been dreaming of.

Did you know that the average Signarama actually makes more than $700,000 in gross annual sales? Sure, you’ll need to make your own individual investment, but once you do, you’ll quickly see the possibilities open up.

With a printing franchise, you never know who you’re going to meet and what projects you could be working on. From logos to signs to window graphics, your franchise could be involved in a variety of projects. Printing is such a varied business that you’ll never get bored.

In the end, if you’re interested in…

  • being your own boss;
  • having a reliable and steady source of income;
  • knowing you have an incredible support system; and
  • meeting interesting people and working on fascinating projects

…then this franchise opportunity may be for you. Learn more about how to get started with your franchise here. We guarantee you won’t look back!

How to Get the Most Out of Owning a Franchise

There are a lot of voices out there telling you which franchise to look at and how running one can make you a lot of money. Those voices aren’t necessarily wrong, but with so many opinions on the subject, where should you begin?

Let the following tips be a general guide to running an award winning franchise. United Franchise Group has more than 800 locations around the globe, so we know a thing or two about successful franchising.

award winning franchise

Start Planning and Stick to the Blueprint

Like operating any other type of business, you need to take all of the research you have compiled from existing data such as demographics, target market and location, regulatory requirements, cultural training, management systems, and other important information for your business plan and run with it.

Operating any business is hard work and a franchise is no different. Hire smart and be efficient. Try to eliminate waste and have plans in place for all types of situations, hazards, and opportunities in the community you serve.

Always Focus on Quality Customer Service

The number one ingredient to the success of nearly every business is stellar customer service. Paying attention to customers and responding to their wants and needs is part of basic business sense.

Supply and demand doesn’t stop competitors from outperforming you on friendly service, reputation, and responsiveness. Because you already have a system and service guidelines in place, low-cost franchise opportunities like Signarama are a chance for you to take customer service to the next level.

Leverage the Franchise Resources Available to You

The great thing about a low cost franchise like Signarama is that you’ll have access to dozens of free resources to help you when necessary. As a franchise owner, you’ll have the following available to you:

  • Brand specific guides
  • Other franchise owners
  • Networking groups
  • Company headquarters knowledgeable agents
  • Franchise guidelines
  • Policy information
  • Computer systems

Each of these components are designed to help you run your business more smoothly. Leveraging the brand is part of the business model in a franchise scenario.

Continue to Network to Build Your Business and Reputation

Networking is another key component to success in business, and it’s a special advantage when working with a local franchise opportunity like ours. You need to continue to build contacts both in and outside your region.

As with any other type of business, contacts can be valuable at the opportune moment. They also help supply referrals and leads for your business to continue churning profits so you can grow your own income as well as that of your employees and management team.

Maintain an Active and Positive Role in Your Community

You should take an active part in shaping a positive community. Community activism shows how much you value your customers, all while helping others and influencing positive change. When you invest in others, they invest in you.

Invest in a Low Cost Franchise Opportunity

Signarama is a great low cost franchise opportunity to start a new career running your own business. Opportunities in the marketing and sign industry are huge (it’s currently a $50 billion industry!), so speak with our staff to find out if your region would be a good fit for a franchise location.

Fill out our franchise application to learn more about how you can get started on opening your own Signarama franchise today!

A Great Franchising Opportunity? Count Me In!

So you’re looking for a great investment opportunity, have you considered franchising? When you franchise with Signarama, you’ll receive all the support, training, and business opportunities that you need. Find out why investing in our franchise sign company is a worthy investment!

franchise sign company

Why Invest in a Signarama Franchise?

One great thing about a franchise sign company like Signarama is that we don’t just sell signs. We deliver multiple products and services that help businesses build brand awareness and bring more customers to their stores. Our business combines signs with a full portfolio of branding options that gives our clients’ businesses a customized advertising solution.

Our Proven Business Model

At Signarama, we’ve already worked out the kinks so that you don’t have to. That’s just one of many perks about investing in an already established franchise. Our team of leaders and administrators will keep you up to speed on all the requirements and procedures for running a Signarama franchise. They also provide ongoing support and training to make sure your business continues to run smoothly.

When it comes to a proven business model, Signarama exceeds expectations. We’ve had more than twenty-five years of experience with sign franchising and have a proven track record—reaching nearly 900 stores open globally. Entrepreneur Franchise 500 ranked us #71 on the list of top franchises to own. One of the best things about owning a franchise with us, is that you don’t even have to have any prior franchising experience.

What Type of Support Will You Receive?

When thinking about purchasing a franchise, it’s important to understand what kind of support you’ll receive to help get your business up and running.

  • Initial Training: We offer a comprehensive five-week training process to help ensure our franchisees are well educated on the processes and systems needed to run their store.
  • Startup Support: We will be with our franchisees every step of the way when getting their businesses up and running. From choosing a location, to building out the store’s design, we want to make sure that you have all the computers and software necessary to get started. You’ll even get help setting up your store’s website and social media platforms.
  • Ongoing Support: One great thing about becoming a franchisee with Signarama is that as soon as your store is up and running, you’ll still receive all the ongoing support you might need in order to stay competitive and educated in an ever-changing industry. A few things we offer are ongoing training sessions, regional meetings, franchise owner conventions, and educational opportunities which all help our franchisees to have access to a wealth of new information.

What is Your Investment Budget?

As with all things in life, taking advantage of a Signarama franchise opportunity means investing your money to make it happen. Specifically for a Signarama franchise sign company, there’s a franchise fee of $49,500 with a liquid capital requirement of $49,500. The total investment in this franchise can be somewhere in between $168,000 and $172,000.

Request more information to find out how you can start your own Signarama franchise! You’ll be joining a family of more than 700 other Signarama franchise owners, with a lot of experience to learn from. We are excited to help you learn more information and answer any questions you may have.

The Number One Sign Franchise in America

Is a printing franchise really a viable business opportunity? It is when you consider Signarama which is the number one sign franchise in American and for good reason. With their proven business model, the United Franchise Group has helped open over 700 Signarama stores around the globe. This might just be the investment opportunity you’re looking for. Consider these other Signarama facts:

printing franchise

Brand Building

Advertising through some form of signs is a $50 billion industry. Imagine if you could grab just a small piece of that pie! Every business in your community needs signs. However, Signarama isn’t just a printing franchise. Each story offers a wide variety of brand building opportunities for a business such as vehicle wraps, displays, decals, and banners. The only way a business is going to get noticed is with their signs and that’s where Signarama can play a huge role.

Proven Business Model

As mentioned above, Signarama is a printing franchise with a proven business model. This is a franchise opportunity with all the guesswork taken out of the equation because United Franchise Group is the company who supports Signarama. They’ll be providing you with all the training, operational manuals, and printing systems that have helped make this brand #71 on the Entrepreneur Franchise 500 list.

Of course, it’s not just about running the operation, it’s also about securing the location, hiring the staff, and marketing your business. All of those aspects will also be supported by United Franchise Group. This is as close as you can get to a turnkey operation.

Extensive Training

The vast majority of Signarama owners had no experience with graphic design or even running a business before they invested in their printing franchise. Before the doors are open on your Signarama franchise, you’ll be put through a comprehensive five-week training program that will cover all the basics. You’ll also have the opportunity to work on the same state of the art technology that your business will be utilizing. Only when you’re completely comfortable with your operation will you be ready for business.

Ongoing Support

Once you open your Signarama, you’ll be provided ongoing support. This is one sector of business that is constantly evolving and improving, so you won’t be left in the dark when there are new innovations. Best of all, you won’t have to go looking for these programs. Instead, they’ll be brought right to your doorstep!

Purchasing Power

As part of the Signarama global network, your printing franchise is going to have some powerful purchasing power. All your supplies, printing materials, and accessories will be discounted which will make a huge difference with your monthly bottom line.

Conversion Opportunities

Suppose you already own your own print shop. That certainly gives you a leg up in terms of training. However, as an independent owner, you might find your business struggling and Signarama offers the chance to convert your business to this established printing franchise. You’ll be able to tap into that purchasing power and have all the ongoing support from the parent company. Plus, you’ll benefit from the experience of all those other owners when it comes to marketing and expanding your business.

What is an Award Winning Franchise?

What is an award winning franchise? Add it all up and it’s clear to see how Signarama can fit into that category. Request more information about how you can become the latest franchise owner of Signarama today! Yes, consultants are standing by to answer all your questions!

Signarama: A Proven Business Model in a Growing Industry

On December 7, Chimaobi, age 56, opened a Signarama printing franchise retail location at 12579 Westheimer Rd. that serves all of west Houston. Signarama is the world’s largest sign franchise, providing a full range of comprehensive sign and graphic services to both consumers and commercial customers.

Unique Branding and Messaging Solutions

Every Signarama store features trained specialists who understand the needs of today’s market and can offer unique branding and messaging solutions including: business signs, vehicle wraps, digital signs, advertising and marketing services, and much more.

printing frachise

According to Chimaobi, every business needs signage, not only when opening but with different events that are constantly taking place throughout the year. Because the sign industry is currently a fourteen billion dollar market and only continues to grow, this has proved to be a great opportunity to invest in this printing franchise industry.

Chimaobi previously worked as a field safety coordinator in the oil and gas industry. He started a small marine safety equipment supply company that supplied major shipyards throughout Asia with marine valves, flanges, and marine safety goods. In 2009, Chimaobi purchased an existing home healthcare agency, assembling a great team and once the business started humming along on its own, he began looking for another challenge which led him to the opportunity with Signarama.

Tried and Proven Business Model

The Signarama printing franchise business model is tested and proven, so the important work has already been done. Our company is unique because when it was founded, we took sign production from industrial facilities and warehouses to clean, accessible retail spaces. Of all the sign stores combined internationally, Signarama today makes up eighty percent of the sign franchise market. That’s a huge chunk of the industry!

Chimaobi is looking ahead to the future, hoping to open up two additional locations, with one equipped to meet virtually any need within the signage and visual communications industry. He foresees revenue within five years topping $1.5 million annually.

If Chimaobi could give a little bit of advice to other would-be entrepreneurs, he’d say, “Do your homework. Don’t wait until you have all it takes. Take the first step. Commit. Dream.”

Opening a Franchise with Signarama

If you’re asking yourself, “Is franchising with Signarama right for me?” then make sure to contact us to learn more information. Opening a franchise with us is a great opportunity because not only do we have a proven and tried business model, but also our business thrives in a growing industry that only continues to get bigger throughout the years. Every company needs some sort of signage for their business, so Signarama is never without a wide base of customers from the get go.

To find out more about how you, too, can invest in this thriving market, visit our website to get more information about franchising with us. Opening a printing franchise with a growing market is just one step away!

Franchising with a Leading Industry and Giving Back to the Community

As a third-generation owner of a family business, Casey Valiant has learned a lot about the business industry over the years. He’s used that knowledge to continue to build upon a business that was started by his grandfather and continued by his parents.

Valiant said neither he nor his two older brothers were pressured to join the family business while growing up. Valiant earned a degree in computer graphics from Purdue University and spent almost three years as a 3D modeler, developing high-tech flight simulators for the military and commercial airlines while employed at Evans & Sutherland, a pioneering firm in the computer graphics field. Valiant also owned his own website and graphic design business.

franchise sign company

An Opportunity Waiting to Happen

The 38-year-old Valiant, who has worked with his family on a fulltime basis since 2006, said his parents discovered Signarama, a franchise sign company, by responding to a newspaper ad.

“After being a rubber stamp company for decades, we knew the business environment and we knew the B2B world. We just weren’t very good at making, marketing and selling signs. After researching the top sign franchises, Signarama felt the most like us. They are truly a family business. They are flexible and they allow us to succeed as entrepreneurs,” said Valiant, whose parents became Signarama franchisees in 1997.

Valiant is the franchise owner of Signarama Evansville, located at 1300 N. Royal Ave. The family business began in 1957 when Valiant’s grandfather, Arthur, founded a rubber stamp company serving the tri-state area. In 1985, Valiant’s parents, Walter and Debbie, took over the business and diversified into signs. Twelve years later, they converted to Signarama, the world’s largest franchise sign company that provides a full range of comprehensive sign and graphic services to both consumers and commercial customers.

A Great Investment

Signarama has proven to be a great decision to invest in, seeing that this franchise sign company makes up eighty percent of the sign franchise market. On top of that, Signarama is part of a fourteen billion dollar industry, making this investment a great opportunity. All companies need signage to promote their business, so Signarama franchisees aren’t without a wide customer base from the get-go.

According to Valiant, Signarama has been a great franchisor so far, but just as helpful have been the franchisees. When other professionals who know all the tricks help another franchisee and encourage them because they’ve gone through similar situations, it helps make for a more thriving business.

The Valiants certainly took what they learned and put it to good use. In 2014, they were inducted into the Signarama Hall of Fame as recognition for their marketing and record sales volume. It’s the only Signarama award voted on exclusively by previous “Hall of Fame” inductees.

Giving Back

The Valiant family gives back to the community by participating in Signarama’s Signs of Support Grant Program, which was founded by a franchisee in Louisville, KY. The program, in its fifth year, allows local civic and charitable organizations to apply for free or reduced-cost signage to help spread the marketing message of their particular organization.

As a franchisee, people get the amazing Signarama franchise opportunity to not only invest in a flourishing industry, but they also get the chance to give back to the community. If you want more information on how you can take advantage of investing in this incredible franchise sign company, then visit our website to learn more. This opportunity is something you don’t want to miss!

3 Reasons Why Opening a Franchise is Better than Starting a Business

If you want to become a businessperson, there are many different ways to accomplish your dream. You can join a stable business and through the years work your way to the top. You can start your own business, cultivating a new idea and hoping it takes off. Or, you can open a franchise and start with a proven business model that is sure to reach success under your management and guidance.
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