THE GROWING SIGN
Let’s Talk Franchising
High Demand for Signage
New stores and businesses are opening all the time, and they all need signage to stay competitive. Established businesses go through rebranding and can offer specials and deals. A good, reliable sign company can fill those needs quickly and easily, and can become the go-to resource for other businesses.
Even sign companies that identify themselves as mostly analog or entirely analog are benefitting from technological advancements. Most sign companies are now able to accept and fulfill orders 24/7. This means faster turnaround times and less stress for companies that need signs quickly, for trade shows, or as replacements.
One more advancement that will likely have a ripple effect in the sign industry is the rise of 3D printing. As 3D printing becomes easier and cheaper, sign companies will no doubt capitalize, as clients will likely want this exciting new option for their signs in the future.
Another advantage of a B2B foundation is the networking opportunities it presents. Many business owners belong to the chamber of commerce and similar organizations, and if a sign company is producing quality signs for one business owner, chances are they’ll spread the word to other business owners, and the orders will come in steadily.
Other businesses may come and go, but a sign-making business has the foundation and the pedigree to stick around for the long haul.