There’s never been a better time to invest in a printing franchise.
Think about your day-to-day life. How many signs or advertisements are you exposed to? Even if the answer to the question is something along the lines of “a lot,” the number probably is much more than you realize.
And as “traditional” as medium signs and printed media might seem amidst a new age filled with more technology and less attention, people and businesses want them – and they usually work.
Here’s a look at how you can cash in on this thriving industry.
Industry Outlook
Here’s the first thing you need to know: The billboard and sign industry is booming.
So how exactly do you define “booming?” According to research done by IBISWorld, the industry created about $15 billion of revenue last year and an average annual growth of 3.3% over the past five years.
And it’s not going anywhere.
People and businesses need signs. From directions on the street to menus at your local drive-thru fast food restaurant, there are signs everywhere you look, and that’s a staple of our lifestyle that isn’t changing anytime soon. The demand for product isn’t going anywhere.
But we won’t pretend all of the “traditional” signage is what’s completely driving profits or faith in the projected sustainability of this industry. As IBISWorld reports, falling prices of neon lights and signs as they’ve become more common and less popular hurts the business, but the emergence of digital signs and kiosks is expected to fuel business for years to come.
In a new digital age, signs aren’t limited to what we can imagine any longer.
Popular Trends and Clients
In a previous blog, we highlighted five major industries that can benefit from and rely on the services Signarama provides. To summarize:
- Organizations required to comply with the Americans with Disabilities Act (ADA). This includes schools, hospitals, and government agencies, all of whom need to have handicap-accessible signs. In the past, this meant braille language on specially-made signs, but going forward, this could mean something as advanced as talking digital signs – whether by law or because of a simple desire to improve with the times.
- Property owners and realtors: Everything from billboards advertising the agency to hundreds and thousands of “for sale,” “sold,” or related signs for the properties they manage, maintain and sell.
- Restaurants, as we touched upon above, are always in need of signage. Everything from window decals and signs that change based on special deals (think of your local fast food chains and how often they do something like this – and how often it changes) to new digital menus and kiosks – both inside the restaurant and at drive-thrus.
- Malls and shopping centers are littered with signs begging for your attention. The more technologically advanced and flashy it is, the better. In an ever-competing landscape, this is a huge industry partner.
- Car dealerships. Pretty much exactly what we said above just usually not quite as condensed as a shopping center.
Plus, three other major trends are helping to fuel the industry: Companies rebranding every few years with new logos, slogans, and ad campaigns; sustainable, energy-efficient signage; and finally, a desire for authenticity – meaning original signs and ads that don’t use stock imagery and regurgitated themes.
If you’re still unsure about how excellent a decision investing in a Signarama franchise will be, contact us today to set up an appointment with one of our franchise consultants. We’re looking forward to hearing from you.